Education
Born Janie Godber, she attended the London School of Fashion.
Born Janie Godber, she attended the London School of Fashion.
Schaffer is commonly referred to by international media as the ‘knicker queen’. Working in her early years as a designer, Janie Schaffer joined Marks & Spencer in 1983 as a trainee buyer. Knickerbox
In October 1986 Janie Schaffer and her future spouse Stephen Schaffer launched lingerie chain Knickerbox with a £75,000 investment loan, opening their first store on Regent Street, London.
Within two years the company was making annual profits of over £6 million, and by 1992 the business had expanded to 70 stores.
In 1995, with Knickerbox consisting of 140 stores across Britain, Europe and the Far East, the duo decided to sell the company. 2008 - present
In January 2008 Janie Schaffer accepted a role as Chief Creative Officer with United States retailer Victoria"s Secret, a subsidiary of Fortune 500 firm Limited brands Incorporated with 1,025 stores worldwide.
In November 2012 it was announced that Janie Schaffer would be returning to London to take up a full-time position as Director of lingerie and beauty for Marks & Spencer and will start in her new role in early 2013.