Career
He is known for his YouTube channels ThatcherJoe, ThatcherJoeVlogs and ThatcherJoeGames. Sugg created his "ThatcherJoe" channel in November 2011 and as of 3 July 2015 he has over 5.6 million subscribers and over 500 million video views. His videos consist of challenges, pranks, and impressions.
He created a "YouTuber Innuendo Bingo", similar to the British Broadcasting Corporation Radio 1 segment and was later invited to appear on the Radio 1 segment himself.
Graphic novel Sugg is author of the graphic novel Username: Evie, published in 2015 by Hodder & Stoughton. The writing is by Matt Whyman, artist Amrit Birdi, colourist Joaquin Pereyra, and letterer Mindy Lopkin.
The story tells of bullied teenage schoolgirl Evie who dreams of a place she can be herself. Her terminally ill father creates a virtual reality for her but dies before it is completed.
After he leaves her an app that allows entry, Evie is transported into a world where everything is influenced by her personality.