Career
Born in Baliuag, Bulacan, Marcelo"s persona as the Filipino everyman, enhanced by his fluency in the Tagalog language and his easy-going friendly nature, made him ideal as the most recognized endorser of the popular San Miguel Beer. Apart from his classic commercials for San Miguel Beer such as Isang Platitong Mani, Marcelo was also best known as the co-host with Pilita Corrales of Ang Bagong Kampeon, a long-running television talent show which discovered Regine Velasquez among other talents. He was also an occasional actor in films, as well in television sitcoms such as Baltic and Company in the 1970s.
Marcelo died at the peak of his career when he suffered a fatal stroke, shortly after losing the 1995 gubernatorial election for the province of Bulacan on December 16, 1995 and two days before the death of fellow actor/comedian Panchito Alberta