Education
Born in Milan and graduated in philosophy at the University of Milan, while studying he had started working as a reporter, an editor and a bibliographer.
Born in Milan and graduated in philosophy at the University of Milan, while studying he had started working as a reporter, an editor and a bibliographer.
His first full-time job began in 1952, when he joined as a copywriter in the CPV agency (Italian headquarters of Colman, Prentis and Varley) becaming a short time later the creative director of the agency. He worked for many major Italian and international companies of the advertising industry, also holding institutional positions. As a scholar, starting from the 1990s Livraghi studied and analyzed in several publications the values of human communication via internet.