Background
Swaffer was born in Lindfield, Sussex, the eldest of eight children of a Folkestone draper, Henry Joseph Swaffer, and his wife, Kate Eugenie Hannen.
Swaffer was born in Lindfield, Sussex, the eldest of eight children of a Folkestone draper, Henry Joseph Swaffer, and his wife, Kate Eugenie Hannen.
He was educated at Stroud Green Grammar School, Kent, and joined a local newspaper in Folkestone as an apprentice reporter.
Although his views were left-wing, he worked mostly for right-wing publications, many of them owned by Lord Northcliffe. His first published article was a review of a performance by George Grossmith at the local town hall. His reviews were so vituperative that he was banned from the local theatre, the first of many such bans during his career.
After further experience in provincial journalism, Swaffer joined The Daily Mail in 1902, and worked for its proprietor Alfred Harmsworth (later Lord Northcliffe) for the next seventeen years.
In 1904 Swaffer married Helen Hannah, daughter of John Sitton, a Clapham grocer. They had no children.
Swaffer was editor of Northcliffe"s Weekly Dispatch and then helped develop The Daily Mirror, originally a paper for women, into a mass-market title. In 1913, he initiated "Mr Gossip" for The Daily Sketch.
He also started "Mr London" for The Daily Graphic, and contributed the "Plays and Players" column to The Sunday Times.
He was appointed editor of The People in 1924, but was unsuited to the duties of editing a paper, and held the post for only a few months. In 1926 he became drama critic of The Daily Express and The Sunday Express. He later said that although he enjoyed the company of actors, he disliked having to watch them acting, and he accused Noël Coward and others of being "non-existent talents".
He claimed that his spiritualist circle had conjured up the ghost of his former employer, Northcliffe, as well as those of other dead celebrities.
The Manchester Guardian commented on Swaffer"s "air of self-importance equal to that of Bernard Shaw himself … he raised professional egotism to a fine art" Described by The Times as "something of a poseur", he was conspicuous for his flamboyant clothes, and was, according to The British Journalism Review, "remembered for little more than the mixture of dandruff and cigarette ash on his velvet collar, and for defining freedom of the press as "freedom to print such of the proprietor"s prejudices as the advertisers don"t object to"." He claimed to have renounced his early anti-Semitic views, but remained implacably racist and attempted to have black actors banned from the theatre. Swaffer"s books included Northcliffe"s Return (1925), Really Behind the Scenes (1929), Hannen Swaffer"s Who"s Who (1929), and Inspiration (1929).
After the British Press Awards were established in the year of his death, they were, for their first four years, named in Swaffer"s honour. A biography of Swaffer by Tom Driberg was published in 1974.
While at Folkestone he read Robert Blatchford"s book of socialist essays, Merrie England, and adopted its left-wing views for the rest of his life.