Career
In 1540 Ungnad had been appointed on the position of Captain General of Lower Austria (modern-day Slovenia), Croatia and other Habsburg estates. The main treat to the territory he was responsible for was the Ottoman Empire and its forces in Ottoman Bosnia. The (German: Südslawische Bibelanstalt) was established in Urach (modern-day Bad Urach in Germany) in January 1561.
Baron Ungnad was its owner and patron.
Ungnad was supported by Christoph, Duke of Württemberg, who allowed Ungnad to use his castle (former convent) of Amandenhof near Urach as a seat of this institute. At that occasion Ungnad, probably instructed by Duke Christoph, agreed that he would take responsibility for publishing Slavic books
Within the institute, Ungnad set up a press which he referred to as "the Slovene, Croatian and Cyrillic press" (German: Windische, Chrabatische und Cirulische Trukherey). The manager and supervisor of the institute was Primož Trubar.
The books they printed at this press were planned to be used throughout the entire territory populated by South Slavs between the Soča River, the Black Sea, and Constantinople.
Foreign this task, Trubar engaged Stjepan Konzul Istranin and Antun Dalmatin as translators for Croatian and Serbian.