Career
During his career he has headed Mercury Records and Mercury"s sister label, Polydor. In 1972, he sold up and moved to Nashville, where by 1979 he was co-owner of the Music Mill recording studio. Shedd was instrumental in Alabama, one of the first acts he worked with, being signed by Radio Corporation of America. The band’s debut single "Tennessee River" was the first of Alabama"s 21 consecutive number one hits that he produced.
Shedd also produced albums for Amie Comeaux, Roger Miller, Mel Tillis, Louise Mandrell, Dobie Gray, K. T. Oslin, Glen Campbell and Willie Nelson.
While Reba McEntire had had top 10 singles, it was only with her collaboration with Shedd that she saw her first gold record, 1984’s My Kind of Country album, although the pair came into conflict over his suggestions for songs and "the sweetened arrangements he imposed on them". In 1988, Shedd joined Mercury Polygram Records Nashville, where over the next six years, he oversaw the signing of Kentucky Headhunters, Shania Twain, Billy Ray Cyrus, and Toby Keith.
In 1989, Shedd was inducted into the Georgia Music Hall of Fame. VFR folded in 2002 due to a lack of funding.