Background
Sanicola was born into an Italian-American family that had its roots in Sicily.
Sanicola was born into an Italian-American family that had its roots in Sicily.
Physically large, he was a boxer in his youth and entered the music business as a roadhouse piano player. Sanicola was Sinatra"s original manager and "song plugger" from the late 1930s onwards. The two met in 1936 when Sanicola was promoting records for Warner Brothers
Records.
Due to their similar backgrounds, the two began working together with Sanicola finding jobs where he played the piano and Sinatra would sing. The two had a permanent falling-out in 1963 following pressure from the authorities on Sinatra to sell his Cal Neva Lodge & Casino, in which Sanicola had a 33 percent share. Sinatra once said that Sanicola was "one of the five most important people in my life.
I couldn"t have made it without him".
In return, Sanicola said:
I was always his right arm, the strong right arm. I know how to fight. I was an amateur fighter.
I used to step in and hit guys when they started ganging up on Frank in bars. We were both of Sicilian origin, both Italians, so we became good friends.
When Frank wasn"t working, I would arrange a club date for him and go along to accompany him.
We knew, both of us, that it was a only a question of time until somebody bought Frank. Many credited Sanicola with helping Frank diversify his business interests as a hedge against the rise and fall of popularity. Sanicola and Sinatra co-wrote several songs, including "Mistletoe and Holly" (1957) (with Doc Stanford).
"Mr.
Success" (1958) (with Edwin Greines), which charted in the Top 50 in the United States. and the Top 30 in the United Kingdom. And "This Love of Mine" (1941) (music by Sol Parker), which they sold to Tommy Dorsey. After the split with Sinatra, Sanicola continued representing singers, like Billy Andre and Tony Gato, but none with the same success as Frank.
Sanicola also had business interests in the Puccini restaurant. Sanicola died of a heart attack at the age of 60 in October 1974 and was buried at Forest Lawn Cemetery in Cathedral City.