Career
Galil Academic College. Professor Hornik is the author of leading marketing books, and recently published a new edition of the book Marketing Management with Professor Philip Kotler of Kellog University. Nowadays his research focuses on two major research projects.
1.
Applying advances Neuro-Imaging techniques to explore individual responses to marketing stimuli. 2. The use of Facet Meta theory in advertising models. Professor Hornik is chairman of the Israeli "Superbrands" and "Product of the year" awards Professor Hornik received his Bachelor of Arts degree in economics and his M.B.A from the Hebrew University in Jerusalem.
He then got a scholarship at Syracuse University for his Doctor of Philosophy in Business Administration.
Taught and lectured = Leon Recanati Graduate School of Business, Tel Aviv University. From 1994-1998 he was the Associate Dean of the School.
1998-2002, chair of the Marketing Department. From 1988 (established) -1993, Chair the Health Systems Management program
In 2001 he was honored with the Rector’s Outstanding Professor of the year = West
Galil Academic College Vice President and head of the Management School (Currently) = Peres Academic Center Dean, Management School = Visiting Professor The Kellogg-Northwestern University, University of Chicago, Bocconi University–Milan, New York University, Hong Kong University of Science and Technology, Chulalongkorn University - Bangkok, École Supérieure des Sciences Économiques et Commerciales Business School–Paris, Universidad Catolica De Chile, University of Washington at Seattle, Erasmus Rotterdam and the European School of BusinessLondon. יעקב הורניק: תיאוריית הלקוח הנלהב.