Background
Bouchard, Jacques was born on August 29, 1930 in Montreal, Quebec, Canada. Son of Bernard Bouchard and Lucienne Leduc.
advertising executive founders of Quebec
Bouchard, Jacques was born on August 29, 1930 in Montreal, Quebec, Canada. Son of Bernard Bouchard and Lucienne Leduc.
Bachelor, St. Laurent College, Montreal, 1948; Licence in Social and Political Sciences, U. Montreal, 1952; Master of Arts, Heed U., 1980.
He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising. He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.
Active Quebec Foundation for Battered Children, Montreal, 1979. Member International Society Political Psychology, Publicite Club (founder, honorary).
Married Caroline Maranda, November 13,1960. 1 child, Véronique.