Background
Boer was born on 31 August 1957.
Boer was born on 31 August 1957.
Boer joined Ahold in 1998, rising to Chief Executive Officer on 1 March 2011, succeeding John Rishton. On 24 June 2015, when Ahold and Delhaize announced that they were to combine their businesses as Ahold Delhaize, it was stated that Boer would become Chief Executive Officer of the merged company, with Frans Muller, Chief Executive Officer of Delhaize to become deputy Chief Executive Officer and chief integration officer
Boer is co-chair of the Consumer Goods Forum, member of the board of the European Retail Round Table, and vice-chair of the executive board of The Confederation of Netherlands Industry and Employers (VNO-NCW). He is also a member of the advisory board of G-Star Raw.