Background
He was born to Sattiraju Naidu, in a Telugu Naidu family.
He was born to Sattiraju Naidu, in a Telugu Naidu family.
He owned the film production house Poornodaya Movie Creations in Tollywood. He produced Sankarabharanam, Swayam Krushi, Siri Siri Muvva and Swati Mutyam, which were showcased at the Moscow Film Festival. He produced films with a classical touch in the 1970s and 1980s.
Some of the most memorable movies in Telugu film history, like Sankarabharanam, Swathi Muthyam, and Swayamkrushi, were produced by him.
These films were also dubbed and released in the Russian language. He started his career as a theatre actor, film actor, and dubbing artist and then ventured into film producing.
Edida Nageswara Rao died on 4 October 2015 at a private hospital undergoing treatment for old-age related ailments.