Career
Borja is the sixth all time leading scorer of the Mexico national team He played club football for Pumas Universidad Nacional Autónoma de México until his transfer to Club América in 1969. Borja played in two World Cups in 1966 and 1970.
He scored his lone World Cup goal in a group stage match against France in the 1966 edition, which ended in a 1–1 draw.
Scores and results list Mexico"s goal tally first. Borja has been the club president of Club Necaxa and of the Federación Mexicana de Fútbol Asociación.
On 31 October 2007 he signed as club president for Tigres UANL of Mexico after the destitution of Fernando Urdiales from the team He was destituted of the Presidency of Tigres UANL 25 May 2009.