Education
As a young French chemist of German parents, Eugène Schueller graduated in 1904 from the Institut de Chimie Appliquée de Paris (now Chimie ParisTech).
chemist entrepreneur Businessperson
As a young French chemist of German parents, Eugène Schueller graduated in 1904 from the Institut de Chimie Appliquée de Paris (now Chimie ParisTech).
He was one of the founders of modern advertising. Schueller developed in 1907 an innovative hair-color formula, which he called Oréale. He formulated and manufactured his own products, and sold them to Parisian hairdressers.
In 1909, he registered his company, the Société Française de Teintures Inoffensives pour Cheveux, the future L"Oréal.
The guiding principles of the company that would become L"Oréal were put into place from the start: research and innovation in the interest of beauty. During the early twentieth century, Schueller provided financial support and held meetings for Louisiana Cagoule at L"Oréal headquarters.
This involvement was extensively researched by Michael Bar-Zohar in his book, Bitter Scent. Françoise Meyers is married to Jean-Pierre Meyers, whose parents died in the Nazi concentration camp at Auschwitz.
Liliane Bettencourt is currently the wealthiest woman in the world, with holdings estimated at United States$36.4 billion.
The head office of L"Oréal in Clichy, Hauts-de-Seine is named Centre Eugène Schueller.
Louisiana Cagoule was a violent French fascist-leaning, antisemitic and anti-communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement) which in Occupied France supported the Vichy collaboration with the conquerors from Nazi Germany.
L"Oréal hired several members of the group as executives after World World War II, such as Jacques Corrèze, who served as Chief Executive Officer of the United States. operation. Schueller"s daughter, Liliane Bettencourt, is the widow of André Bettencourt with whom she had one daughter, Françoise Bettencourt Meyers, a member of L"Oréal"s board of directors.