Career
He majored in Journalism at the Pontifícia Universidade Católica do Rio de Janeiro(Pacific Union College-RJ). Currently, he is Chief Executive Officer and creative director of F/Nazca Saatchi & Saatchi, winners of the “2001 Agency of the Year” award at the 2001 Cannes Festival. Fabio Fernandes has been Chief Executive Officer and owner of the F/Nazca agency for 15 years, in partnership with the English Saatchi & Saatchi group.
During his 20-year-strong career he has also dedicated himself to the Clube de Regatas Vasco da Gama, where he has recently taken up the position of deputy chairman of the Marketing Department.
Fabio’s career began in 1982 in Rio de Janeiro, as editor of the erstwhile Master of Public Management Propaganda. At 23 years of age, he was creative director of Artplan, also Rio based.
In 1989, at 27 years old, he became creative deputy director of Young & Rubicam in São Paulo Paulo. In rankings published by the American magazine “Ad Age Global” in 2002, Fabio was listed amongst the top 100 communication and marketing executives in the world.
He is a business leader, and was nominated to receive the first ever Valuable Executive prize, awarded by the Valor Econômico financial newspaper, as the best advertising and marketing executive in 2001.
In 1999, in a poll conducted by Gazeta Mercantil financial broadsheet, Fabio was named by advertisers as one of the top three most creative and coveted professionals in the market. Since 1998, F/Nazca has remained among the 20 largest Brazilian agencies, according to the “Agencies and Advertisers” listings released annually by the Meio & Mensagem Magazine. His most famous clients include Skol, Unibanco, Claro, Nike and Carrefour.