Career
Richards married Edna Lillian Bowie in 1948. The couple had two daughters. The Richards/Pannam dynasty made Collingwood the only club to have been captained by three generations of the one family.
As a family they played over 1200 games between them.
Richards played as a rover, resting in the forward pocket. He was captain of the club for four years, including Collingwood"s 1953 premiership team
After his retirement from football, Richards managed a number of Melbourne hotels, including the well-known Phoenix Hotel in Flinders Street, whose regular customers included journalists from the nearby Herald and Weekly Times. Richards also had a long career in the media, beginning as a sport journalist for The Argus and later The Sun News-Pictorial where he gained the nickname of "Louie the Lip".
He was a very popular commentator on both radio and television with his great mate Jack Dyer.
He also appeared on the popular World of Sport program In the 1990s and 2000s, he made regular appearances on both The Footy Show and the Sunday Footy Show. As a football tipster, Richards was known as a Kiss of Death and regularly backed-up his tips with famous dares: "I"ll cut Teddy Whitten"s lawn with nail scissors" or "I"ll jump off Street Kilda pier." In 1972 Richards was appointed Court Jester to King of Moomba Johnny Farnham and was the King of Moomba himself in 1981.
In 1989, he released a memoir, The Kiss of Death: Memoirs of a Sporting Legend.
An updated version was released in 2012, entitled Lou: My Wonderful Life. Richards" wife, Edna, was admitted into care with dementia in 2005.
She died, aged 87, in March 2008. At the end of 2008, Richards retired from hosting the handball segment on the Sunday Footy Show, and subsequently made only occasional public appearances.