Career
After coaching at San Diego High School, he served as the head football coach at the University of California, Berkeley from 1926 to 1930, compiling the a record of 27–17–3, and the head men"s basketball coach at Berkeley from 1924 to 1954, tallying a mark of 453–294. Succeeding Andy Smith as Cal"s football coach, Price guided the Golden Bears to the 1929 Rose Bowl, a game infamous for Roy Riegels"s wrong-way run. Price died on January 13, 1968 at the age of 77 in Oakland, California.