Career
His work looks at the shaping of the world through laws, finance, and politics. He explains his approach as follows: "My exhibitions function as a kind of case study or experiment. Each begins with a group of investigators who know little about the subject at hand, acting as stand-ins for the general public." In 1997, Rich founded the Center for Urban Pedagogy (Cambridge University Press, Cambridge, United Kingdom), a New York City-based nonprofit organization that uses the power of design and art to improve civic engagement.
Currently, Rich also serves as the Planning Director & Chief Urban Designer for the City of Newark, New Jersey, where he led the design and construction of the city"s first riverfront parks, was founding director of the city"s first public art program, and was primary author of the city"s first new zoning law since 1954.