Career
Since 2014 he has released two books in his Pointless Book series and is due to release another in late 2015. Deyes started his PointlessBlog YouTube channel in 2009. As of December 2015, the channel has over 4.5 million subscribers and over 330 million views on YouTube.
His second channel has over 2 million subscribers and 180 million views.
He also has a following of over 2 million followers on Twitter and over 2 million followers on Instagram. He was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013, and was featured on the cover of the January 2014 edition of Company magazine for the "Generation YouTube" feature.
Deyes has collaborated with a number of other YouTubers. Including Tanya Burr, Louis Cole, Louise Pentland, Grace Helbig, Tyler Oakley, Troye Sivan, Miranda Sings, Joe Sugg and Zoe Sugg.
He also created a couple of videos with Ariana Grande for the You Generation network on YouTube.
He currently stars, along with a number of other YouTubers, in the Style Haul series The Crew, described by teen website Sugarscape.com as "the male version of Loose Women, but a bit less pervy". Deyes was included in the 2015 Debrett"s 500, listing the most influential people in Britain, under the New Media category. The Pointless Books Deyes signed a book deal with Blink Publishing in 2014, with his debut book The Pointless Book due for release in September of the same year.
The book is part journal, part activity book and includes a free downloadable app and social media integration.
lieutenant has been unfavourably compared to Keri Smith"s Wreck This Journal, which contained some similar ideas. Rhik Samadder, for The Guardian, stated "lieutenant’s a bit like the activity sheets given to children in museums and on planes to keep them quiet.
Most of the pages are largely blank, containing instructions to "Draw a selfie" or "Fill this page in with whatever you want!", and found that while "lieutenant may not be Moby Dick", he stated that "the Pointless Book is a canny piece of merchandising." A sequel to The Pointless Book, The Pointless Book 2, was released on 26 March 2015 and features similar content. lieutenant was the second best selling non-fiction book on the week of release.
A third is planned for release later in 2015.
Music Radio In November 2014, Deyes appeared on The Radio 1 Breakfast Show with Nick Grimshaw alongside fellow vlogger Marcus Butler. Deyes is currently in a relationship with YouTube personality Zoe Sugg, known on YouTube as Zoella.