Background
After her father’s early death, she completed her studies and started working with her mother and sisters in the boutique immediately afterwards.
After her father’s early death, she completed her studies and started working with her mother and sisters in the boutique immediately afterwards.
She played the role of manager and coordinator of the design of Fendi collections and of licenses related to the brand. Born in Rome to Edoardo and Adele, she became passionate about fashion whilst spending time in the family boutique, specialising in leather and fur accessories, that opened in 1925 in via del Plebiscito – four other boutiques will open later in the 50’s in Rome. Each sister will soon take on a specific role: Paola as the expert in fur, manufacturing, dying and tanning.
Franca as Head Buyer and Store Manager at the store in Via Borgognona.
Carla as Accounts Director and Press Office. Alda as Director of the furs atelier and workshop.
Anna, as Head of Development and Licensing. In 1960 she is responsible for the decision to concentrate the atelier, the showroom, the internal workshops and the selling area all in one place.
All under the roof of a former theatre in Via Borgognona.
This will become the historical Fendi Headquarters. In 1970 the Fendi Collection is presented for the first time at Pitti in Florence, then in Milan In 1975 Anna open a Fendi boutique within Bergdorf & Goodman Department Store. Under her creative supervision, new lines are born: the casual line “Ready to wear”, the menswear collection, several accessories lines and the homeware collection.
At the same time she personally looks after all licenses for Italy and for abroad.
In 2001 Fendi completes the fusion with Moët Hennessy — Louis Vuitton. From that moment on, Anna starts a new entrepreneurial journey by supervising the refurbishment of Villa Laetitia.