Career
Known as the "wizard of sound," he is perhaps best known for his role in creating the controversial Daisy television ad for the 1964 Lyndon Johnson campaign. Born in Manhattan, Schwartz was raised there briefly before his family moved to Peekskill, New New York At 16, he went blind for about six months.
He had previously been interested in ham radio, and the incident focused him more on sound as did his lifelong agoraphobia.
He earned a degree in graphic design from the Pratt Institute and worked as a civilian artist for the United States Navy during World World War World War II He later earned honorary degrees from John Jay College, Emerson College, and Stonehill College. Schwartz began recording ambient sounds, spoken word, and folk music, releasing many albums on Folkways Records and Columbia Records.
One of his albums, New York Taxi Driver, was among the first 100 recordings inducted into the National Recording Registry. From 1945 to 1976, Schwartz produced and hosted "Around New York" on Way of New York City. He transitioned into advertising work in 1958 when approached by Johnson and Johnson about creating ads for the company"s baby powder products based on his previous work recording children.
His resulting work is often credited as the first use of children"s real voices in radio commercials as specially trained adults had always done such voice work in the past
Briefly specializing in advertising using children, he soon broadened into general advertising, creating ads for such clients as Coca Cola, American Airlines, Chrysler, American Cancer Society, and Kodak. Schwartz subsequently shifted his advertising work toward political campaigns. While continuing to create product ads, he created thousands of political ads for such candidates as Lyndon Johnson, Jimmy Carter, Bill Clinton, Ted Kennedy, Hubert Humphrey, George McGovern, and Daniel Patrick Moynihan.
In a final transition in his career, he turned his energies toward social-awareness advertising which he was familiar with having created the first anti-smoking commercials for radio and television early in his career.
In the 1980s, he resumed these efforts, creating many anti-smoking commercials as well as media work for such causes as fire prevention, Acquired Immune Deficiency Syndrome awareness, educational funding, and nuclear disarmament. In 2007, Schwartz’s entire body of work from 1947 to 1999, including field recordings and commercials, was acquired by the Library of Congress.
Schwartz"s wife, Reenah Lurie Schwartz, often worked closely with him on scriptwriting. Tony Schwartz is famous for saying, "The best thing about radio is that people were born without earlids.
You can"t close your ears to lieutenant"
Schwartz was inducted into the Political Consultants Hall of Fame at the American Association of Political Consultants (AAPC) in the year 2000.
Former Schwartz student Joe Slade White produced the tribute video.