Background
Wunderman, Lester was born on June 22, 1920 in New York City. Son of Harry and Dorothy (Horowitz) Wunderman.
(Lester Wunderman created the business known as direct mar...)
Lester Wunderman created the business known as direct marketing. He conceived and refined its basic strategies, and he gave it a name. Today, he is Chairman of Wunderman, Cato, Johnson, the largest direct marketing organization in the world, with billings in excess of $1.5 billion and 65 offices in 36 countries. This is his own story, in his own words, of how he did it -- how he sold everything from roses to Ford cars, from credit cards to coffee, using the direct marketing techniques he and his agency created; how he showed Time, Inc., how to market its magazines and Columbia Records how to become one of the largest and most sophisticated direct marketers in the world. 25 years before the Internet was conceived, in a now-famous speech delivered at MIT, Wunderman described the sales relationship of the future as "interactive." In tomorrow's electronic marketplace, the "interactive" techniques that Wunderman developed will account for the great majority of sales worldwide. Wunderman's intimate first-person account provides a business road map to the future.
http://www.amazon.com/gp/product/0609000101/?tag=2022091-20
Wunderman, Lester was born on June 22, 1920 in New York City. Son of Harry and Dorothy (Horowitz) Wunderman.
Student, Brooklyn College, 1938. Student, New School Social Research, 1955. Student, Columbia University, 1973.
Doctor of Humane Letters (honorary), City University of New York, 1984.
Vice president, then executive vice president Maxwell Sackheim & Company, Incorporated, New York York City, 1947-1958. President Wunderman Worldwide, 1958-1977. Chairman Wunderman Cato Johnson, 1977-1997, chairman emeritus, since 1999.
Senior advisory to board directors Young & Rubicam Inc., 1993-1997. Chairman emeritus Young & Rubicam, since 1999. Chief Executive Officer Wunderman, LLC, since 1997.
Lecturer to major trade groups worldwide, on creativity and marketing New York University, New School Social Research, Boston University, Massachusetts Institute of Technology. Lecturer primitive art Columbia University, Brooklyn Museum, New Orleans Museum Fine Arts. Special researcher primitive art, Mali.
President Wunderman Foundation, since 1962. Chairman visiting committee, Department of Arts of Africa, Oceania and the Americas, Metropolitan Museum Art, New York City, since 1979. Adjunct professor marketing, 1993-1997, visiting clinical professor of direct marketing, New York University School of Continuing Education, since 1998.
Lecturer, adjunct professor, chairman École Supérieure des Sciences Économiques et Commerciales, Cergy-Pontoise, France, in the Lester Wunderman Chair, 1985-1990. Founding chairman International Strategic Forum on Direct Marketing, 1985. Chairman advisory board Center for Direct Marketing, New York University, 1984-1994.
Director Dentsu Wunderman Direct, Tokyo, 1985-1997. Visiting professor New York University, since 1998.
(Lester Wunderman created the business known as direct mar...)
Honorary trustee International Center of Photography. Member administrative county International Fund for Promotion of Culture for United Nations Educational, Scientific and Cultural Organization. Board directors, member Executive Committee United States Committee for United Nations International Children’s Emergency Fund, 1984-1992.
Trustee Children's television Workshop,1986-. Member American Association Advertising Agilysys (past board directors), Direct Marketing Association (board directors 1979-1985), Town Tennis (New York City), Alta Delta Sigma.
Married Suzanne Oksman Cott, 1975. Children: Marc, Karen.