Background
Cook, Guy was born on October 10, 1951 in Spondon, Derbyshire, England. Son of Toby Cook, Nancy Davidson.
(The Discourse of Advertising explores the language of con...)
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
http://www.amazon.com/gp/product/0415234557/?tag=2022091-20
(This comprehensive introduction to advertising discourse ...)
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them.
http://www.amazon.com/gp/product/0415041708/?tag=2022091-20
(This book demonstrates the extent and importance of langu...)
This book demonstrates the extent and importance of language play in human life and draws out the implications for applied linguistics and language teaching. It stresses how language play is central to human thought and culture, learning, creativity, and intellectual development.
http://www.amazon.com/gp/product/0194421538/?tag=2022091-20
Cook, Guy was born on October 10, 1951 in Spondon, Derbyshire, England. Son of Toby Cook, Nancy Davidson.
Bachelor, Cambridge University, 1974. Master of Arts in Language and Lit.e, University London, 1984. Doctor of Philosophy, University Leeds, 1990.
He is currently Professor of Language in Education at King"s College London in the United Kingdom and is also Chair of The British Association for Applied Linguistics for the period 2009-2012. He teaches and writes about English language teaching, literary stylistics, discourse analysis, advertising, and the language of food politics. He is known for three strands of research:
on language teaching, where he has argued for a return to the use of translation and bilingual methods, and for a move away from what he considers to be dull functional approaches
on language play and creativity, not only in literature and genres such as advertising, but as a phenomenon which permeates language use, bringing with it educational, social, and cognitive benefits
on the language of food politics, in particular genetically modified (General Motors) and organic food, where he has shown how the campaign for General Motors crops and food is in his belief unscientific, driven by partisan interests, and characterised by bullying tactics, irrational arguments, and emotive language.
Cook is a graduate of the University of Cambridge, where he read English.
He holds a Masters degree and a Doctor of Philosophy from the University of London. He worked initially as a language teacher in the United Kingdom, Egypt, Italy, and the Soviet Union, before beginning his academic career in 1985.
He was a lecturer at the University of Leeds 1985-1991, head of Modern Languages and TESOL at the London University Institute of Education 1991-1998, Professor of Applied Linguistics at the University of Reading 1998-2004, and Professor of Language and Education at The Open University 2005-2012. He was co-editor of the journal Applied Linguistics from 2004-2009.
Bibliography
Cook, Guy (2010).
Translation in Language Teaching: An Argument for Reassessment. Oxford: Oxford University Press.
Cook, Guy (2004).
Genetically Modified Language: the discourse of arguments for General Motors crops and food.
London: Routledge.
Cook, Guy (2003). Applied Linguistics. Oxford Introductions to Language Study.
Oxford: Oxford University Press.
Cook, Guy (2001).
The Discourse of Advertising.
London: Routledge.
Cook, Guy (2000). Language Play, Language Learning.
Oxford: Oxford University Press.
Cook, Guy (1994). Discourse and Literature: the interplay of form and mind. Oxford: Oxford University Press.
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Cook, Guy (1989).
Discourse. Language Teaching: A Scheme for Teacher Education. Oxford: Oxford University Press.
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Cook, Guy; North, Sarah, eds.
(2009). Applied Linguistics in Action: a reader. London: Routledge.
Cook, Guy, educated
(2008). The Language of Advertising (4 volumes).
London: Routledge.
(This comprehensive introduction to advertising discourse ...)
(This book demonstrates the extent and importance of langu...)
(The Discourse of Advertising explores the language of con...)
Married Elena Olegovna Poptsova. Children: Roxana, Toby.