Background
Lindgren grew up in Skive, Denmark, where he attending the Skive Gymnasium from 1977 to 1980.
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Peter Lindgren
Edit Profilemarketing manager professor theorist
Education
In 2003 he obtained his Doctor of Philosophy in engineering at the Aalborg University – Copenhagen with a thesis on Network Based High Speed Innovation.
Career
In 1983 he obtained his Bachelor in Business Administration at the Copenhagen Business School, and his Master of Arts in Business Administration at the Aarhus School of Business in 1985. Lindgren started his career in industry as sales assistant in 1985, was Regional Export Manager for a year, and manager for a web-store selling electronic components for three year. He was Marketing Manager for Novopan Treeindustri from 1990 to 1993, before he returned to the academic world.
From 1993 to 1999 he worked at the Aarhus School of Business in various functions.
In 1999 he moved to the Aalborg University, where he was appointed Associate Professor at the Department of Mechanical engineering and Manufacturing, and since 2014 has been a full professor A business model describes how an organization creates, captures, delivers, receives and consumes value from the perspective of primary stakeholders.
Peter Lindgren defines seven building blocks of a business model: value proposition, user and consumer, value chain, competencies, network, relations and value formula, Lindgren (2011). Lindgren depicted these dimensions into a so-called "Business Model Cube.".
