Background
Schreyer was born in 1953 in Bad Reichenhall, Bavaria, West Germany and began studying in 1975 at the Munich University of Applied Sciences (Fachhochschule München - Industrie Design).
Schreyer was born in 1953 in Bad Reichenhall, Bavaria, West Germany and began studying in 1975 at the Munich University of Applied Sciences (Fachhochschule München - Industrie Design).
Royal College of Artist
In 2006, Carolina Design News called the Audi TT one of "the most influential automotive design in recent time". He has been the Chief Design Officer at Kia Motors since 2006 and on 28 December 2012, was named one of three presidents of the company. He is currently the chief designer at Hyundai-Kia and works with Luc Donckerwolke, former design director of Volkswagen Group"s Bentley, Lamborghini and Audi from 2016.
He worked with Audi first as a student in 1978, graduating in 1979 with his Industrial Design degree.
In 1980, Schreyer began working with Audi in exterior, interior and conceptual design. In 1991, he moved to the company"s design studio in California.
He returned to the Audi Design Concept Studio in 1992, and the following year moved to Volkswagen"s exterior design department. Schreyer is known for wearing all black clothing, black eyeglasses designed by Philippe Starck, and for his "competitive, inventive and analytic" nature.
Beginning in 2005, Kia focused on the European market, identifying design as its core future growth engine — leading to the 2006 hiring of Schreyer as chief design officer
Schreyer has been central to a complete restyling of Kia"s lineup, overseeing design activities at Kia"s design centers in Frankfurt, Irvine, Tokyo and the Namyang Design Center in of Korea. Schreyer indicated in a 2007 interview that Kia had a "neutral image" prior to his arrival. The Kee concept vehicle, shown at the 2007 Frankfurt Motor Show, introduced a new corporate grille to create a recognizable "face" for the brand.
Known as the Tiger Nose, Schreyer indicated he wanted "a powerful visual signal, a seal, an identifier.
The front of a car needs this recognition, this expression. A car needs a face and I think the new Kia face is strong and distinctive.
Visibility is vital and that face should immediately allow you to identify a Kia even from a distance". Commenting on the new signature grille in 2009, Schreyer said "Tigers are powerful, yet kind of friendly".
The nose is "three-dimensional - like a face, not just a surface with a mouth drawn on lieutenant
From now on, we"ll have it on all our cars". See: Kia Number.3 concept with Tiger Nose
See: 2010 United Kingdom Sedona with Tiger Nose.