Background
Orlik, Peter Blythe was born on September 30, 1944 in Hancock, Michigan, United States. Son of Harry Victor and Ruth Estelle Orlik.
(Given the prominence of the electronic media in the 21st ...)
Given the prominence of the electronic media in the 21st century, it is crucial that both media professionals and consumers know how to decipher and evaluate media content, the assumptions on which that content is based, and the constraints to which it is subject. Electronic Media Criticism offers a variety of critical approaches to audio and video discourse. Rather than restricting itself to one perspective, the book applies key aesthetic, sociological, philosophical, psychological, structural, and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. Maintaining the approach of the original volume, this second edition includes: * updated chapters to reflect the current media world, including sample reviews and illustrations, * material pertaining to "new media"--because the book is process-oriented rather than medium-oriented, Internet referents are interspersed in discussion of the various critical perspectives, * two additional scripts for critical analysis--an episode of The Simpsons and an installment of the dark Canadian comedy The Newsroom, and * new exercises for further practice in applying critical procedures. Orlik interweaves the insights of industry and academic authorities, recognizing that both orientations are essential in the development of a valid and viable critical outlook. Written for media students and practitioners, all readers of this volume will gain feasible and flexible tools for focused and rational analysis of electronic media products, as well as improved understanding of the role and essential ingredients of criticism itself.
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(Electronic Media Criticism takes the position that radio/...)
Electronic Media Criticism takes the position that radio/television content can be analyzed as art. Therefore, the material heard and seem over the electronic media is worthy of serious critical consideration by both industry professionals and the consumers they seek to serve. If you are a media practitioner or practitioner-in-training, Electronic Media Criticism offers you theoretically sound and realistic measures by which you can evaluate your own programs as well as those delivered by competitors. These measures are also useful defensively in coping with the charges and challenges frequently hurled at media agencies by other segments of society. Even if you are not pursuing a media career, this volume can help improve what critic David Bianculli calls your "teleliteracy." The chapters that follow will aid you, as a consumer, in making more beneficial and enjoyable program choices.
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("Career Perspectives in Electronic Media" offers a focuse...)
"Career Perspectives in Electronic Media" offers a focused, comprehensive occupational guide that covers job roles throughout the electronic media. Professor Orlik also addresses the industry issues, structures and challenges faced by today's electronic media professionals. The most exceptional aspect of this book consists of profiles written by working professionals that characterize the duties, skills, pleasures and drawbacks associated with their jobs. These conversational profiles-nearly 50 in all-help to further illuminate the issues and operations discussed in the text. Yet, another helpful feature of this contemporary text is the 100 career-launching tips provided by additional practitioners representing ten general career areas.Coverage of job functions includes: performance and conceptual positions; production functions; sales roles; directive functions; and, evaluative functions. "Career Perspectives in Electronic Media" can be useful at the beginning or at the end of the student's program-as the ideal second text for an introductory course sequence or as the provocative primary text in a senior-level capstone course in which students assess their skills and seek to match them with careers.
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(Peter B. Orlik is also the author of Career Perspectives ...)
Peter B. Orlik is also the author of Career Perspectives in Electronic Media. For more information visit http://store.blackwell-professional.com/9780813824772.html Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative. * Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject * Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media * Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape * Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems * Considers the future and great potential in this ever-changing field.
http://www.amazon.com/gp/product/1405150556/?tag=2022091-20
( Electronic Media Criticism introduces readers to a vari...)
Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.
http://www.amazon.com/gp/product/041599537X/?tag=2022091-20
musician writer communications educator
Orlik, Peter Blythe was born on September 30, 1944 in Hancock, Michigan, United States. Son of Harry Victor and Ruth Estelle Orlik.
Bachelor with distinction, Wayne State University, 1965. Master of Arts, Wayne State University, 1966. Doctor of Philosophy, Wayne State University, 1968.
Copywriter, Robin Prodns., Huntington Woods, Michigan, 1962-1963;
announcer, Station WQRS-FM, Detroit, 1963;
copywriter, Campbell-Ewald Advertising, Detroit, 1965;
assistant music director, Station WDET-FM, Detroit, 1965-1966;
instructor, Wayne State University, Detroit, 1966-1969;
from assistant professor to professor, Center Michigan U., Mount Pleasant, Michigan, since 1969;
Merit professor, Center Michigan U., Mount Pleasant, 1988, 92, 96;
also founder, head department Broadcast and Cinematic Arts, Center Michigan U., Mount Pleasant, 1969-1979;
department chairman, Center Michigan U., Mount Pleasant, since 1996;
freelance copywriter, Mount Pleasant, since 1979. Professional clarinetist various Michigan ensembles, Detroit, Saginaw, since 1965. Assistant director creative services Station WXYZ-television, Detroit, 1982.
Coordinator prior learning assessment external degree program Control Michigan U., 1978-1985. Judge Thomas Jefferson Broadcast Awards, Department Defense, 1994. Consultant in field.
(* Only book on electronic media criticism to cover both r...)
(Given the prominence of the electronic media in the 21st ...)
( Electronic Media Criticism introduces readers to a vari...)
("Career Perspectives in Electronic Media" offers a focuse...)
(Electronic Media Criticism takes the position that radio/...)
(Peter B. Orlik is also the author of Career Perspectives ...)
Lecturer, liturgical clarinet soloist, eucharistic minister Sacred Heart Parish, Mount Pleasant, since 1969, member religious education board, 1978-1984. Adjudicator various High School speech and drama competitions, Michigan, 1971-1980. Vice-chairman Zoning Board Appeals, Mount Pleasant, 1974-1978, 89-91, chairman, 1978-1982, 91-97.
Member faculty advisory committee Museum Broadcast Communications, since 1992. Member Mount Pleasant Planning Commission, 1997-2003, since 2005, vice-chairman, 1998-1999, 2006, chairman, 1999-2003, 06-. Member Broadcast Education Association (chairman courses and curricula division 1974-1976, 80-82, board directors 1989-1993, chairman faculty internship committee 1990-1991, chairman national scholarship committee since 1991), Association for Education in Journalism and Mass Communications, National Association television Program Executives, National Broadcasting Society (national vice president professional alumni relations 1976-1977, legislation coordinator 1979-1982), Academy Television Arts and Sciences, Society International Hockey Research, Phi Kappa Phi.
Married Christina Grace Bear, August 18, 1967. Children: Darcy Anne, Blaine Truen.