Background
Bennett, Peter Dunne was born on February 19, 1933 in Mount Pleasant, Texas, United States. Son of Alvin Lowell and Jessie Lorene (Wintz) Bennett.
(Published by the world's foremost authority, the American...)
Published by the world's foremost authority, the American Marketing Association, this completely revised and expanded edition of the AMA Dictionary of Marketing Terms is an essential reference for business professionals and students alike. Developed by Peter D. Bennett of The Pennsylvania State University in cooperation with marketing experts and top academics from across the country, the more than 2,500 up-to-date definitions include all of today's most important marketing terms, from every aspect of the field. Fully cross-referenced for ease of use, this comprehensive resource covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use. The AMA Dictionary of Marketing Terms is a truly indispensable guide that helps everyone from newcomers to senior-level marketing executives Peter D. Bennett, PhD, is Associate Dean and Professor of Marketing at the Frank & Mary Jean Smeal College of Business Administration at The Pennsylvania State University.
http://www.amazon.com/gp/product/0844235989/?tag=2022091-20
Bennett, Peter Dunne was born on February 19, 1933 in Mount Pleasant, Texas, United States. Son of Alvin Lowell and Jessie Lorene (Wintz) Bennett.
Bachelor of Business Administration, University Texas, Austin, 1955; Master of Business Administration, University Texas, Austin, 1961; Doctor of Philosophy, University Texas, Austin, 1965.
Marketing representative International Business Machines Corporation Corporation, Lubbock, Texas, 1957-1960. Lecturer University Texas, Austin, 1961-1963. Visiting researcher University Chile, Santiago, 1963-1964.
Professor, chairman department marketing, associate dean, business Pennsylvania State University, University Park, 1964-1997. General contractor State College, Pennsylvania, since 1997. Board directors Walshire Asurance.
Consultant and lecturer in field.
(Published by the world's foremost authority, the American...)
A believer should support social climates, in which human communities are maintained and strengthened for the sake of all persons and their growth.
It is important to experience of God's grace working in the lives of people. Wisdom and maturity are gained from life experience, especially during the prayer and sharing stories with other Christians.
Member Habitat for Humanity. Served to captain United States Air Force, 1955-1957. Member Association Consumer Research, American Marketing Association (vice president management 1983-1985, editor 1982-1984), Service Corps of Retired Executives (advisor small business).
Married Mary Lou Sanders, August 23, 1953. Children— Bonnie Kathleen, Blythe Allison.