Background
Karp, Peter Simon was born on December 9, 1935 in New City, New York, United States. Son of Joseph Bernard and Esther (Wexler) Karp.
(Presents a new approach to selling that emphasizes not co...)
Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation
http://www.amazon.com/gp/product/0814450369/?tag=2022091-20
Karp, Peter Simon was born on December 9, 1935 in New City, New York, United States. Son of Joseph Bernard and Esther (Wexler) Karp.
Bachelor, Hobart College, 1954; Master of Fine Arts, Columbia University, 1957.
Researcher, Bureau Advertising, American Newspaper Publications Association, New York City, 1954-1956;
media director, Smith, Hagl & Knudsen, Inc., New York City, 1957-1959;
media and research director, CAG Advertising, Inc., New York City, 1960-1962;
executive vice president, Bennett-Chaiken, Inc., New York City, 1963-1966;
founder, Chief Executive Officer, British Standards Institution/Business Science International, New York City, since 1967;
managing director, The Concept Testing Institute, New York City, since 1972;
chairperson, Chief Executive Officer, Pimi. Inc., New York City, since 1986. Director Office of the Future Panel, New York City, since 1976.
Co-director The Genesis Group, New York City, since 1983.
(Presents a new approach to selling that emphasizes not co...)
Pollster Ken Keating Campaign, State of New York, 1964. Volunteer Grand Center Young Men’s Christian Association, New York City, 1964-1982. Fellow Institute Directors (London).
Member American Marketing Association, Advertising Research Foundation, Artificial Intelligence Association, New York Academy of Sciences, Palisades Tennis Club.
Married Mona Leea Pecheux. Children: Matthew Henry, Mark Andrew.