Background
Sokolof, Phil was born on December 14, 1922 in Omaha. Son of Louis and Rose (Jacobson) Sokolof.
Industrialist consumer advocate
Sokolof, Phil was born on December 14, 1922 in Omaha. Son of Louis and Rose (Jacobson) Sokolof.
Graduate High School, Omaha, 1939.
Founder, Chief Executive Officer Phillips Manufacturing Company, Omaha, 1955-1992. Founder, president National Heart Savers Association, 1985—2004.
(Book divided into 29-chapters.)
Designated by Congress honorary co-sponsor 1990 Nutrition Labeling and Education Act. Conducted Poisoning of America national media campaigns for high cholesterol, high fat content in foods, 1988-1993 (citation Food and Drug Administration 1993). Activist in lowering fat content National School Lunch Program.
Conducted, funded $1 million Nutrition Facts sweepstakes quiz to educate public regarding nutrition food labels, 1994. Ran national advertising campaign promoting skim milk and alerting Americans that 2% milk is not low fat, 1995. Ran national advertising campaigns advising public of lifesaving cholesterol-lowering drugs, 1996, 98.
Pioneered citywide cholesterol testing in the United States, 1985-1988, testing over 200,000 people in 16 states. Created, won congressional approval designating April as National Know Your Cholesterol Month, 1987, Cholesterol Kills public service announcements featured on over 1000 television stations, 1987-2004. National spokesperson of danger of cholesterol and saturated fats in food products which promote heart disease.
Ran $2.5 million television ad on Super Bowl urging Americans take breakthrough cholesterol-lowering drugs, 2000. Successfully lobbied Canada Government for nutrition facts labels, 2003. Member American Contract Bridge League (life master), King Solomon's Circuit Philanthropy (charter).
Married Ruth Rosinsky, June 1, 1947 (deceased February 1982). Children: Steven, Karen Sokolof Javitch.