Philip Ward Burton

Background

Burton, Philip Ward was born on May 23, 1910 in Chicago, Illinois, United States. Son of Carl Marshall and Gladys (Mann) Burton.

Education

Bachelor of Arts summa cum laude, Stanford University, 1944; A.M., Stanford University, 1945.

Career

With advertising department, Colgate-Palmolive Company, 1929-1931; sales promotion administrator, Bird & Son, Inc., 1932-1934; manager medical promotion, Bell & Howell Company, 1935-1937; copy editor, Procter & Gamble Company, 1938-1941; assistant professor, Syracuse University School Journalism, 1945-1946; professor, head advertising department, Syracuse University School Journalism, 1949-1955; chairman advertising department, Syracuse University School Journalism, after 1956; J. Stewart Riley professor journalism, Indiana U., Bloomington, since 1976; associate professor journalism and business administration, State University Iowa, 1946; professor, head department, State University Iowa, 1947-1949; creative director, Bruce B. Brewer Advertising Agency, Minneapolis, 1955-1957; director marketing and research, Barlow Advertising Agency, since 1956. Copy chief T.A. Best Company. Director Auburn Public Company.

Book review editor Skaneateles (New York) Press. Editor International Corresponding Schools. Also editor-cons.internat. textbook division.

Visiting professor, Riley professor School Journalism, Indiana U.

Achievements

• Philip Ward Burton has been listed as a noteworthy Advertising executive, educator by Marquis Who's Who.

Works

More photos

• book

  • Advertising Copywriting

    (This work features from low-budget local campaigns to big...)

  • Advertising Copywriting

    (Copywriting. It's tough! It's fun! It's a never-ending ch...)

  • Instructor's manual to accompany Advertising copywriting, seventh edition
  • Advertising Copywriting by Philip Ward Burton (1999-01-01)
  • Advertising Copywriting 3rd Ed.
  • Advertising Copywriting: 7th (Seventh) Edition
  • Retail Advertising for the Small Store

Membership

Fellow American Academy Advertising (regional dean). Member Advertising Federation American (director 1953-1957, 1st recipient Distinguished Advertising Professor award 1987), National Industrial Advertisers Association, Alpha Delta Sigma (national president 1953-1957, chairman national council 1957-1959, recipient citation for contributions to fraternity), Sigma Delta Chi, Delta Upsilon.

Connections

Married Ellen Schell Garber, December 21, 1941. Children: Elisabeth, Philip Ward and Bruce Garber (twins).

Father:

Carl Marshall Burton

Mother:

Gladys (Mann) Burton

Spouse:

Ellen Schell Garber

child:

Philip Ward and Bruce Garber Burton (twins)

child:

Elisabeth Burton