Background
Ault, Phillip Halliday was born on April 26, 1914 in Maywood, Illinois, United States. Son of Frank W. and Bernda (Halliday) Ault.
(This is the condensed, value-priced version of the best-s...)
This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.
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( Using real-life case studies, Public Relations: Strate...)
Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues. Designed for anyone interested in public relations, journalism, communication, and business.
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(Traces the history of the Great Lakes and their environs,...)
Traces the history of the Great Lakes and their environs, examines man's responsibility for upsetting and correcting the ecological balance in the lakes, and discusses their present pollution crisis.
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(Wonderfully illustrated and clearly written, this book is...)
Wonderfully illustrated and clearly written, this book is a valuable addition to any young person's nature library. This book delves into the history and mystery of one of mankind's biggest health threats and the fight against it.
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Ault, Phillip Halliday was born on April 26, 1914 in Maywood, Illinois, United States. Son of Frank W. and Bernda (Halliday) Ault.
AB, DePauw University, 1935.
Reporter, LaGrange (Illinois) Citizen, 1935-1937; correspondent editor, United Press International, Chicago, New York City, Iceland, North Africa, London, 1938-1948; bureau chief, United Press International, London, 1944-1945; assistant managing editor, director editorial page, Times-Mirror Company, Los Angeles, 1948; editorial page editor, Los Angeles Mirror-News, 1948-1957; executive editor, Associated Desert Newspapers, 1958-1968; associate editor, South Bend (Indiana) Tribune, 1968-1979; consultant editor, South Bend (Indiana) Tribune, since 1979.
(Designed to give your students the extra support they nee...)
(A single strand of wire strung on makeshift telegraph pol...)
(Traces the history of the Great Lakes and their environs,...)
( Using real-life case studies, Public Relations: Strate...)
(This is the condensed, value-priced version of the best-s...)
(Traces the history of travel on America's rivers, the Gre...)
(Wonderfully illustrated and clearly written, this book is...)
(Public Relations: Strategies and Tactics, 3rd (Third) Edi...)
(A history of early aviation with detailed stories of flig...)
(A history of early aviation with detailed stories of flig...)
Member American Society Newspaper Editors, Association Education in Journalism, Western Writers American (Spur award 1977), Sigma Nu.
Married Karoline Byberg, June 5, 1943 (deceased January 1990). Children: Frank, Ingrid, Bruce. Married Jane Born, May 1, 1993.