Ragnheidur Melsted
Ragnheiður Melsteð was born in Reykjavík, Iceland, in 1971, to Valgerður Hanna and Pétur Melsteð. Her father was a hairdresser and directed the Icelandic magazine Hár og fegurð for approximately 25 years. Her family background connected her with Iceland's small but active cultural and media environment.
Melsteð was a co-founder of LazyTown Entertainment, an Icelandic production company established to develop and distribute the LazyTown brand. The company grew around Magnús Scheving's books, stage productions, and ideas for children's entertainment promoting physical activity and healthy lifestyles. LazyTown Entertainment combined live-action performers, puppetry, music, and computer-generated imagery in a production model that helped the series reach international broadcasters.
Within the company, Melsteð served as controller and financial director and was responsible for day-to-day financial matters and intellectual-property agreements. She also held senior production responsibilities, including executive-producer and producer credits on LazyTown. The series first appeared internationally in the mid-2000s and was broadcast in numerous languages; Turner Broadcasting acquired a controlling interest in the wider LazyTown business in 2011, while production continued in Iceland.
Melsteð co-founded LazyTown Entertainment and helped develop the company's international children's television production and licensing operations.
As controller and financial director of LazyTown Entertainment, Melsteð managed day-to-day financial matters and intellectual-property agreements in support of the LazyTown brand.
Melsteð served as an executive producer and producer of LazyTown, an internationally distributed children's television series that combined live action, puppetry, music, and computer-generated imagery.
(Children's television series produced by LazyTown Enterta...)
2004Physical Characteristics: Melsteð has been described as having dark brown hair and green eyes, and as being 172 centimeters tall.
Melsteð married Magnús Scheving in 1989. Scheving is an Icelandic athlete, writer, entrepreneur, actor, and television producer who created and portrayed Sportacus in LazyTown. Their marriage ended in divorce in 2014, and they have two children.
