Background
Cassady, Ralph was born on December 30, 1900 in Vallejo, California, United States. Son of Ralph L. and Caroline (Luchsinger) Cassady.
Cassady, Ralph was born on December 30, 1900 in Vallejo, California, United States. Son of Ralph L. and Caroline (Luchsinger) Cassady.
Bachelor of Science, University California at Berkeley, 1924, Master of Science, 1927, Doctor of Philosophy, 1930.
Teaching fellow economics University of California at Berkeley, 1926-1927. Instructor economics Princeton, 1927-1928. Engaged in study production costs Paramount Pictures, 1928-1929.
Assistant professor marketing University of Minnesota, 1930-1936.
Successively assistant professor, associate professor, professor emeritus University of California at Los Angeles, 1936-1978, director bureau business and economics research, 1949-1968. Visiting professor U. Western Australia, 1963.
Member price policies committee Social Science Research Council, 1942-1951, Hall of Fame in distribution Boston conference on distribution, 1954. Member American Economics Association, American Anthropological Association. Member editorial board Journal of Marketing, 1940, 1944-1946, managing editor, 1946-1948, editor-in-chief, 1949-1951.
Married Dorothea Jatho, August 13, 1927. Children: Ralph III, John Michael, Peter William, Patricia Anne.