Career
Poston served as National Association of Stock Car Auto Racing’s Managing Director of Communications and spokesperson from 2004 to 2011. Poston joined National Association of Stock Car Auto Racing in 2001 to assist in managing the controversy around the death of Dale Earnhardt. Poston managed communications in a time of significant growth for the sport but was also faced with a number of high profile controversies.
While at National Association of Stock Car Auto Racing, Poston oversaw communications regarding several major changes to the sport, including an updated championship points system, racecar changes, revised substance abuse policy, and fan outreach and diversity enhancement.
Poston also oversaw National Association of Stock Car Auto Racing"s push for greater media openness with the development of the National Association of Stock Car Auto Racing Citizen Journalist Corps. Poston served as the primary communications strategist and spokesperson in several controversies and lawsuits related to National Association of Stock Car Auto Racing. Those challenges included a major anti-trust lawsuit involving a racetrack in Kentucky Speedway v.
National Association of Stock Car Auto Racing. A sponsorship lawsuit American Telephone & Telegraph Company v.
National Association of Stock Car Auto Racing; and a lawsuit challenging National Association of Stock Car Auto Racing substance abuse policy, Jeremy Mayfield v. National Association of Stock Car Auto Racing. In 2009, Poston expressed National Association of Stock Car Auto Racing"s criticism of American Broadcasting Company’s coverage of the fall Talladega race, stating: "American Broadcasting Company missed a lot of good racing." Poston retold some of the “behind the scenes” steps National Association of Stock Car Auto Racing took as part of its accident investigation concerning the death of National Association of Stock Car Auto Racing driver Dale Earnhardt in a book entitled, “Chicken Soup for the Soul.
