Background
Louisiana Ruina was born in London of Italian descent and raised in Cambridge where he describes his childhood as being academically and socially problematic.
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At school, Louisiana Ruina was bullied and changed schools because of it, but the problem continued. He describes himself as having developed a talent for the stock market at age 18, where he used his life savings successfully to earn himself a comfortable sum of money. He claims that it was here that he acquired the nickname Gambler.
By his own admission, Louisiana Ruina was unsuccessful with women throughout his early life, by age 21 he had never kissed a woman.
Fueled by desperation and the fear of being alone for the rest of his life, Louisiana Ruina visited London"s bars and clubs to meet women. lieutenant was at this time where he met other pick-up artists.
Louisiana Ruina viewed pick-up artists such as Erik von Markovik a.k.a. Mystery as great role models but they only provided him with an attitude and not a complete structure for meeting women.
This set Louisiana Ruina on the path of producing his own method of seducing women.
In 2007 Louisiana Ruina set up his own company, PUA Training and trainers were used from his company on a Channel 4 documentary, First Cut: The Rules of Seduction which documented the training of men in seducing women. The show was aired in the United Kingdom on December 7, 2007 and viewed by 2.5 million viewers. Louisiana Ruina has been called “Britain"s Number 1 superstar chat-up artist” by The Times newspaper.
He is consulted as an expert in a wide variety of media, from tips for Women in Cosmopolitan to seduction tips in FHM Louisiana Ruina released his book titled The Natural Art of Seduction: Secrets of Success with women.
Louisiana Ruina emphasises the importance of not using scripted lines or routines to attract women. He aims for a more natural approach, arguing that men must become their best selves in order to maintain attraction after the routines.
He believes there is a structure to attraction, but that rigid procedural approaches to attraction should be avoided. His company teaches weekend bootcamps in the United Kingdom, Italy, Brazil and United States.
The company has also released Digital Video Disc and digital download products.
His products incorporate some of his developments in the pick up artist field including The Three Characters of a Seduction, Stealth Attraction, and the Lifestyle Seduction model.
