Background
Kuisel, Richard F. was born on October 17, 1935 in Detroit, Michigan, United States. Son of Harold F. and Florence M. (Stoll) Kuisel.
( When Coca-Cola was introduced in France in the late 194...)
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French—and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant.
http://www.amazon.com/gp/product/0520206983/?tag=2022091-20
Kuisel, Richard F. was born on October 17, 1935 in Detroit, Michigan, United States. Son of Harold F. and Florence M. (Stoll) Kuisel.
Bachelor, University of Michigan, 1957; Master of Arts, University of California, Berkeley, 1959; Doctor of Philosophy, University of California, Berkeley, 1963.
Instructor western civilization, Stanford (California) U., 1961-1963; assistant professor of history, University of Illinois, Champaign-Urbana, 1963-1967; assistant professor of history, University of California, Berkeley, 1967-1970; associate professor of history, State University of New York, Stony Brook, 1970-1980; professor of history, State University of New York, Stony Brook, since 1980. Visiting professor of history New York University, 1986. Director d'etudes associé Ecole des Hautes Etudes en Sciences Sociales, Paris, 1989.
( When Coca-Cola was introduced in France in the late 194...)
(SCARCE HARDCOVER BOOK, NOW OUT OF PRINT.)
(Book by Kuisel, Richard F.)
Member national selection committee Social Science Research Council Graduate Fellowships inWestern Europe, 1976, 77, 78. Member program committee Conference of Society for French History Studies, 1981, 84. Member of national screening committee Fulbright Program, Graduate Fellowship, France, 1986.
Faculty associate Institute French Studies New York University, since 1987. Reader fellowship applications Woodrow Wilson International Center, since 1990. Member of national selection committee fellowships German Marshall Fund of the United States, 1993-1994.
Member American History Association, Society for French History Studies, Tocqueville Society, Institute French Studies (New York University).
Married Johness W. Watts, April 23, 1960 (divorced September 1989). Married Sally B. McCarthy, November 11, 1989. Children: Wade, Courtney.