Background
Blattberg, Robert Charles was born on October 19, 1942 in Chicago, Illinois, United States. Son of Abbey and Helen (Weil) Blattberg.
business educator marketing consultant
Blattberg, Robert Charles was born on October 19, 1942 in Chicago, Illinois, United States. Son of Abbey and Helen (Weil) Blattberg.
Bachelor, Northwestern University, 1964. Master of Science, Carnegie-Mellon University, 1966. Doctor of Philosophy, Carnegie-Mellon University, 1971.
Professor School of Business, University of Chicago, 1969-1980; Charles H. Kellstadt professor marketing Graduate School Business, University of Chicago, 1980-1991; Polk Brothers distinguished professor retailing Kellogg Graduate School Management, Northwestern University, since 1991; president, Robert C. Blattberg Cons., Chicago, since 1986. Board directors First Tennessee Bank Corporation.
(Offers an overview of the field of promotions: how promot...)
Board of directors Chicago Food Depository, since 1985. Member American Marketing Association.
Married Rebecca Donelson.