Background
Lay, Robert Francis De was born on January 4, 1919 in Beresford, South Dakota, United States. Son of John A. and Rosalie M. (Burns) Delete.
consultant marketing executive
Lay, Robert Francis De was born on January 4, 1919 in Beresford, South Dakota, United States. Son of John A. and Rosalie M. (Burns) Delete.
Advertising manager, Victor Corporation, Davenport, Iowa. advertising manager, public relations director, American Air Filter Company, Inc., Louisville, 1949-1955; vice president, Burnett & Logan, Inc., Chicago, 1955-1957; account executive, Waldie & Briggs, Chicago, 1957-1959; president, Direct Marketing Association, Inc., New York City, 1959-1985; vice Chairman of the Board, Direct Marketing Association, Inc., New York City, 1985-1986; principal, The DeLay Group, Westport, Connecticut, since 1986. Secretary-treasurer Direct Marketing Ednl. Foundation; consultant Direct Marketing Comm., since 1986.
Served from Second lieutenant to lieutenant colonel Army of the United States, 1941-1946. Member Business Publications and Advertising Association (director), American Advertising Federation (director), Advertising Council, Inc. (director), Sigma Delta Chi.
Married Bonnie C. Nelson, January 24, 1942. 1 child, Stephen.