Background
Anderson, Rolph Ely was born on August 27, 1936 in Buchanan, Michigan, United States. Son of Eugene Jefferson and Susanna (James) Anderson.
(Written with the needs of today's breed of highly profess...)
Written with the needs of today's breed of highly professional salespeople in mind, this text recognizes the importance of the salesperson as an integral member of a sales and marketing team working together to understand and satisfy the needs of organizational as well as consumer markets. The author presents a mixture of real-world examples of selling situations, selling techniques, and selling and marketing theory to students who are seriously considering personal selling as a career. The work discusses selling as it is in the real world right now, with real-world examples featuring big-name and small-name companies with one important thing in common: they all have professional sales forces; emphasizes organizational selling; offers strong coverage of personal selling both as a career and as the starting point for other careers in marketing and other areas of business; features a unique chapter on Personal Preparation for Sales Success; and disperses international selling topics throughout.
http://www.amazon.com/gp/product/0137256159/?tag=2022091-20
(KEY BENEFIT: For over 30 years, this text has provided st...)
KEY BENEFIT: For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. Preparing For a MV Analysis; Dependence Techniques; Interdependence Techniques; Moving Beyond the Basic Techniques MARKET: Statistics and statistical research can provide managers with invaluable data. This textbook teaches them the different kinds of analysis that can be done and how to apply the techniques in the workplace.
http://www.amazon.com/gp/product/0138132631/?tag=2022091-20
(In line with students' current career goals, Personal Sel...)
In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles, which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied customers leads to higher profitability for salespeople and their organizations. Clear, conversational writing allows students to easily understand the authors' research and analysis of the field. The Second Edition includes an updated discussion of technology tools and services that facilitate sales. Chapter 2 explores the behavioral, technological, and managerial forces affecting personal selling today, and discusses numerous inexorable changes within each. In addition to new examples and photos, a new feature follows an actual sales professional through the various aspects of his job.
http://www.amazon.com/gp/product/0618645705/?tag=2022091-20
(Sales Management: Building Customer Relationships and Par...)
Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.
http://www.amazon.com/gp/product/0618721010/?tag=2022091-20
(Sales Management: Building Customer Relationships and Par...)
Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.
http://www.amazon.com/gp/product/0324618484/?tag=2022091-20
(Sales Management: Building Customer Relationships and Par...)
Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.
http://www.amazon.com/gp/product/0618721010/?tag=2022091-20
(Multivariate Data Analysis (7th Edition) [Hardcover] Jos...)
Multivariate Data Analysis (7th Edition) [Hardcover] Joseph F. Hair (Author), William C. Black (Author), Barry J. Babin (Author), Rolph E. Anderson (Author)
http://www.amazon.com/gp/product/B003TXRJIQ/?tag=2022091-20
Anderson, Rolph Ely was born on August 27, 1936 in Buchanan, Michigan, United States. Son of Eugene Jefferson and Susanna (James) Anderson.
Bachelor, Michigan State University, 1958. Master of Business Administration, Michigan State University, 1964. Doctor of Philosophy, University Florida, 1971.
Inventory manager Shell Oil Corporation, Detroit, 1958-1959. Contract administrator Westinghouse Electrical Corporation, Pittsburgh, 1962-1963. Manager new product development Quaker Oats Company, Chicago, 1964-1967.
Professor, chairman department business management Old Dominion University, Norfolk, Virginia, 1971-1975. Chairman department marketing Drexel University, Philadelphia, 1975-1997, Royal H. Gibson chair professor business administration, since 1991. Member sales committee Finance Services Advisor magazine, since 2000.
Distinguished fellow LeBow College Center for Teaching Excellence, since 2003. Served to captain Supply Corps. United States Navy.
(Written with the needs of today's breed of highly profess...)
(Sales Management: Building Customer Relationships and Par...)
(Sales Management: Building Customer Relationships and Par...)
(Sales Management: Building Customer Relationships and Par...)
(In line with students' current career goals, Personal Sel...)
(KEY BENEFIT: For over 30 years, this text has provided st...)
(This text is designed to help students adjust to the dyna...)
(Multivariate Data Analysis (7th Edition) [Hardcover] Jos...)
(Paperback International Edition)
Author: Professional Personal Selling, 1991, Essentials of Personal Selling: The New Professionalism, 1995. Co-author: Introduction to Multivariate Data Analysis, 1974, Multivariate Data Analysis, 1979, 6th edition, 2006, 7th edition, 2009, Sales Management, 1983, Professional Sales Management, 3d edition, 1999, Personal Selling: Building Customer Relationships and Partnerships, second edition, 2006, Personal Selling: Building Customer Relationships and Partnerships, 2007, Sales Management: Building Customer Relationships and Partnerships, 2008. Translator: Administración De Ventas second edition, 1995, second edition, 2004, Professionalini Menadzment Prodaje, 1998, Analisis Multivaranada 5th edition, 2004, Análise Multivarianta De Dados 5th edition, 2005.
Member faculty advisory board Fisher Institute Professional Selling, since 1998. Member of International American Marketing Association (Sales Interest Group Inaugural Excellence in Sales Research award 1998), Northeast American Institute Decision Sciences (board directors 1977-1978), Academy Marketing Science (secretary, member executive council 1984-1986), Southern Marketing Association, Sales and Marketing Executives International, American Marketing Association (international conference co-chairman 1978, vice president programming Philadelphia chapter 1984-1985, board directors 1986-1987, 1992-1993), American Institute Decision Sciences (national council 1977-1979), Southeast American Institute Decision Sciences (president 1977-1978), Reserve Officers Association, Naval Reserve Association, Beta Gamma Sigma.
Married Sallie Durkee Warner. Children: Rachel Elizabeth, Stuart James.