Career
Five editions were published, with a print run of 20 000 each. With Graeme Friedman, he co-edited A Writer in Stone, the tribute to South African writer, Lionel Abrahams. Blumenthal is also a screenwriter, novelist, filmmaker, and visual artist.
A frequent editor to MoneywebLIFE, Blumenthal is an intelligent social commentator and cultural agent who employs a combination of visual, text and convergent mediums to make sharp and exacting comments about the South African socio-economic milieu.