Background
Ruti Zisser was born in Haifa, Israel on July 21, 1974.
Ruti Zisser was born in Haifa, Israel on July 21, 1974.
Ruti"s designs and curations embrace the fashion-forward styles of Tel Aviv, with both statement pieces and down-to-earth, minimalist fashion. In 1977 Zisser moved with her family to Brussels, Belgium and in 1982 to Munich, Germany. In 1986 Ruti Zisser moved back to Israel and the family was settled in Tel Aviv.
In 1999, Zisser immigrated to the United States. Zisser"s career didn"t start in fashion.
Zisser worked in her late twenties and early thirties in the technology industry. She self reflected that she was never satisfied and happy in the technology industry.
"Foreign many years I never had the courage to admit to myself, and to the people around me, that my heart was in a different place, far away from algorithms and artificial intelligence. The world of technology was not for medical
I’ve always preferred the human touch." Zisser was married in 2002, and have three children, Yoav, Tamar and Guy.
RUTI Incorporated. is a privately held company founded by Zisser in 2009 in her garage in Palo Alto. Zisser"s company emphasizes fair trade and sustainable hand work, with over eight percent of RUTI inventory made by hand. History
The first RUTI retail location opened on October 5, 2009 in Palo Alto.
The second boutique opened on Fillmore Street, San Francisco.
The space is designed by Nicole Hollis, a San Francisco-based interior designer. The Santa Monica store was the third boutique to open, and is designed by Karina Tollman and Philipp Thomanek from Israel.
The Berkeley store followed next. The store on Abbot Kinney, the vibrant street of Venice beach opened in 2013.
Bringing the success of the brick-and-mortar boutiques online, RUTI launched an eCommerce website in late 2014.