Education
Born on 15 December 1969, Samir Modi completed his formative education at the Doon School in Dehradun.
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Samir Modi
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He is an Executive Director at Modi Enterprises, which was founded by Rai Bahadur Gujarmal Modi in 1933. and Godfrey Phillips India as well as a Director at Indofil Industries Limited. Samir has been instrumental in launching various new initiatives for the Modi Group including: Modicare, Colorbar Cosmetics and Twenty Four Seven Retail Stores. Samir Modi began his business career in 1992 as a Management Trainee for Philip Morris in United States he was promoting the cigarette brand, Marlboro.
He initiated a 100% literacy programme for the company"s workers.
After various stints in the Modi Group"s businesses, he launched the network-marketing arm of Modicare in 1996. The venture began 12 products and 300 distributors.
In 2003, he took over the cosmetics business in Modicare, launching Colorbar Cosmetics for the domestic Indian market in 2004. Over the years, Modi carved out a niche for Colorbar by repositioning the brand as a more exclusive yet affordable product.
In 2005, Modi launched Twenty Four Seven—India"s first 24-hour retail store chain.
Modi marketed the retail chain as a one-stop shop for daily and general necessities. Twenty Four Seven currently has 40 outlets in the National Capital Region and has plans to open 5,000 stores by 2019. lieutenant has a franchisee agreement with the Indian Oil Corporation to open smaller stores at its petrol filling stations.
In 1996, he set up the Modicare Foundation in an attempt to prevent the escalation of Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome, enhance awareness and erase the myths and misconceptions surrounding lieutenant
In 1998, Modi published the book The Positive Side which promotes Acquired Immune Deficiency Syndrome awareness as well as contains real-life experiences of patients and their battle with the disease. The foundation partnered with the National Basketball Association in an awareness event.
