Career
Lobo"s work is primarily concerned with the Internet and with the social effects of new technology. In 2000, Lobo founded a short-lived advertising agency, and in the following years worked in advertising while also writing for the magazine Blond. In 2005 he co-founded the blog Riesenmaschine.
The following year his book Wir nennen es Arbeit (engl "We call it work", co-written with Holm Friebe) was published.
In 2007 Lobo co-founded adical (later renamed adnation), a blog-focussed marketing agency. His first novel Strohfeuer was published in September 2010.