Background
Godin, Seth Warren was born on July 10, 1960 in Mount Vernon, New York, United States. Son of William Neal and Lenore Diane (Leinwand) Godin.
(The old saying is wrong—winners do quit, and quitters do ...)
The old saying is wrong—winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer. Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else. Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.
http://www.amazon.com/gp/product/1591841666/?tag=2022091-20
(Every marketer tells a story. And if they do it right, we...)
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
http://www.amazon.com/gp/product/B0009WF9EG/?tag=2022091-20
(A guide designed to assist readers in mastering the techn...)
A guide designed to assist readers in mastering the technologies which have revolutionized the business world. It explains how to reach target markets using such technological means as fax on demand, the Internet, bulletin boards, database marketing, CD-ROM, and home-shopping.
http://www.amazon.com/gp/product/0399519041/?tag=2022091-20
(You're either a Purple Cow or you're not. You're either r...)
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
http://www.amazon.com/gp/product/1591843170/?tag=2022091-20
(Seth Godin's three essential questions for every marketer...)
Seth Godin's three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. W...
http://www.amazon.com/gp/product/B00FFBHGJW/?tag=2022091-20
(An inspiring and thought provoking treatise on how to bri...)
An inspiring and thought provoking treatise on how to bring true value to your customer through marketing.
http://www.amazon.com/gp/product/B00BUWAUX4/?tag=2022091-20
(YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH...)
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
http://www.amazon.com/gp/product/0743227905/?tag=2022091-20
(From the author of the "New York Times" bestseller "Permi...)
From the author of the "New York Times" bestseller "Permission Marketing" comes a sharp, engaging book about building a better web site. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and
http://www.amazon.com/gp/product/B002A76XJS/?tag=2022091-20
( We live in a world where consumers actively resist mark...)
We live in a world where consumers actively resist marketing. So it’s imperative to stop marketing at people. The idea is to create an environment where consumers will market to each other. In a world where an Internet video of a piano-playing cat gets more public attention than a multi-million dollar television ad, how can marketers and businesses spread their message? If you can get people to accept, embrace, and adore your ideas, you win. You win financially, you gain power, and you change the world in which we live. In this enhanced edition of Unleashing the SUPER Ideavirus, Godin outlines the tactics you need to survive and thrive in today's fast-paced information economy and presents inspiring, entertaining examples of brands who changed the world. About the author Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 35 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.
http://www.amazon.com/gp/product/B003WUYQFA/?tag=2022091-20
(?Gotta get me some of that New Marketing. Bring me blogs,...)
?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.? Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don?t work as well for boring brands (?meatballs?) that might still be profitable but don?t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that?s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t. The winners aren?t just annoying start-ups run by three teenagers who never had a real job. You?ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ?Will it blend?? videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn?t pretend that it?s easy to get your products, marketing messages, and internal systems in sync. But he?ll convince you that it?s worth the effort.
http://www.amazon.com/gp/product/1591845351/?tag=2022091-20
(Seth Godin, one of today's most influential business thin...)
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world. It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school? All of these riffs add up to a few essential themes: • Small is the new big because big has gone from a huge advantage to a liability. • Authentic stories spread and last, but lies get exposed faster than ever. • The ability to change fast is the single best asset for any person or organization. • Aretha was right: Respect is the secret to success. • It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity.
http://www.amazon.com/gp/product/B000HZ72F4/?tag=2022091-20
( It's come to this. All the confusion and chaos and ...)
It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Most of us view change as a threat, and survival as the goal. Yet we work too hard to consider just getting by as our primary goal. In Survival Is Not Enough, bestselling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Darwin was right. Evolution is a fundamental force of nature, and Godin demonstrates how this force can be unleashed in any organization. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to "zoom" (embrace change without pain), it is much more likely to evolve. And a company that evolves can become ever more profitable. Whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants, the organic approach to organizations described in this book will always outperform the competition. As long as our world is unstable, evolving businesses will win.
http://www.amazon.com/gp/product/0743520319/?tag=2022091-20
(It's come to this. All the confusion and chaos and change...)
It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Most of us view change as a threat, and survival as the goal. Yet we work too hard to consider just getting by as our primary goal. In Survival Is Not Enough, best selling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change. It contains a simple yet revolutionary idea: We can evolve our companies the same way nature evolves a species. Darwin was right. Evolution is a fundamental force of nature, and Godin demonstrates how this force can be unleashed in any organization. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to "zoom" (embrace change without pain), it is much more likely to evolve. And a company that evolves can become ever more profitable. Whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants, the organic approach to organizations described in this book will always outperform the competition. As long as our world is unstable, evolving businesses will win.
http://www.amazon.com/gp/product/B00005V7Q6/?tag=2022091-20
(You're either a Purple Cow or you're not. You're either r...)
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
http://www.amazon.com/gp/product/159184021X/?tag=2022091-20
entrepreneur marketing professional writer
Godin, Seth Warren was born on July 10, 1960 in Mount Vernon, New York, United States. Son of William Neal and Lenore Diane (Leinwand) Godin.
Bachelor of Science in Computer Science, Philosophical, Tufts University, 1982. Master of Business Administration in Marketing, Stanford University Business School, 1984.
Founder, general manager TSR, Medford, Massachusetts, 1980-1982. Brand manager Spinnaker Software, Cambridge, 1983-1986. Founder, manager The Skeibo Press, Inc., Mount Vernon, 1986-1989.
President Seth Godin Productions, Inc., since 1989. Founder, Chief Executive Officer Yoyodyne (acquired by Yahoo!), 1995—1998. Vice president, permission marketing Yahoo!, 1998—1999.
Founder Squidoo, LLC, since 1996. Former columnist Fast Company. Copywriter Javelin, Bayerische Motoren Werke, Kodak, Ricoh, Lotus Software, since 1987, Gridworks/Science Methods, Inc., Austin, Texas, 1988.
Consultant Media Syndicate, Boulder, Colorado, since 1987, International Center Creative Thinking, Mamaroneck, New York, since 1989.
(Seth Godin's three essential questions for every marketer...)
(From the author of the "New York Times" bestseller "Permi...)
(Seth Godin, one of today's most influential business thin...)
(A guide designed to assist readers in mastering the techn...)
(An inspiring and thought provoking treatise on how to bri...)
(Meatball Sundae: Is Your Marketing Out of Sync? by Seth G...)
(The old saying is wrong—winners do quit, and quitters do ...)
( We live in a world where consumers actively resist mark...)
(You're either a Purple Cow or you're not. You're either r...)
(?Gotta get me some of that New Marketing. Bring me blogs,...)
(You're either a Purple Cow or you're not. You're either r...)
(Wisdom from America's Business Leaders.)
(YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH...)
(Every marketer tells a story. And if they do it right, we...)
(1st Printing edition)
( It's come to this. All the confusion and chaos and ...)
(It's come to this. All the confusion and chaos and change...)
Married Helene S. Aronson, June 22, 1986.