Sherry Nielsen

Career

As an experienced professional, Ms. Nielsen possesses a passion for marketing and all its disciplines. Her track record in a variety of industries (healthcare, CPG products, food/grocery retailing, hospitality/restaurants, telecommunications, financial services) demonstrates her ability to successfully analyze competitive positions, formulate impactful strategies and messaging, and build the relationships to make things happen.

Ns. Nielsen's competencies include:

Strategic/marketing planning,

Branding and positioning,

Product development, packaging and management,

Integrated advertising/promotional/communications/media relations strategies and production,

Viral, social, cause, event, franchise and co-op marketing,

Field marketing and sales support, training, incentive and lead generation programs,

Corporate, media, investor, franchisee and employee communications and events,

Market research and performance metrics,

CRM and database management,

Project, brand, agency, staff, volunteer, P&L and budget management.

Achievements

• Ms. Nielsen has more than 50 career honors including awards from The American Marketing Association, The International Association of Business Communicators, The International Academy of Visual Arts, The Web Marketing Association and more.

Membership

Member Dallas Museum Art, since 1987, Dallas Opera Guild, since 1986, The 500, Inc., Dallas, since 1980. Communications chairman Opera Action, Dallas, 1985. Member American Association of University Women, American Marketing Association, American Hospital Association Society Planning & Marketing, American Hospital Association Society Marketing & Public Relations.