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Stanley Carl Gross Edit Profile

marketing consultant

Stanley Carl Gross, American marketing consultant. Recipient Public Service award Delaware County (Pennsylvania), 1978, Faculty Advisory award Marketing Club, Rider College, 1976. With United States Army Reserve, 1960-1965. Member American Marketing Association (awards 1979, 80), Association for Consumer Research.

Background

Gross, Stanley Carl was born on April 3, 1938 in Brooklyn. Son of Sidney and Estelle Gross.

Education

Bachelor, Brooklyn College, 1959. Master of Business Administration, St. John's University, 1966. Doctor of Philosophy in Marketing and Organization Development, Union Experimental Colleges and Universities, 1978.

Career

Sales representative Avery Products Company, New York City, 1959-1962. Vice president sales Ranger Research, Inc., 1962-1968. Vice president marketing Brian Lloyd Company Inc., 1969-1971.

President Stan Gross Associates Inc., Haverford, Pennsylvania, from 1971. Private practice marketing Marketing Maps. Instructor Philadelphia Community College, 1973, Manor Junior College, 1974.

Assistant professor marketing Rider College, 1975-1981. Keynote speaker Mature Marketing Institute, New York City.

Works

  • Other Work

    • Author: Reconstituting Advertising Effectiveness, 1979, Market Directed Corporate Effectiveness, 1983, Marketing Maps, 1986, The Inner Mind of the Mature Market, 1989, Marketing Strategy is Best Achieved Through Inner Mind Marketing Maps, 1994, Advertising Learning: To Add a 92 Percent Assurance that the Marketer's new Planned Band Advertisement and Campaign Will Be Successful or Not, 1995, The Five Feelings That Determine the Prescriptions Physicians Write, 2000, Focusing the Creative Advertising Development Process, 2001, Getting on the Same Page as the Target Market, 2002. Contributor articles to professional journals.

Membership

With United States Army Reserve, 1960-1965. Member American Marketing Association (awards 1979, 80), Association for Consumer Research.

Connections

Married Anita Jackson, October 3, 1971. 1 child, Amanda Rae.

father:
Sidney Gross

mother:
Estelle Gross

spouse:
Anita Jackson

child:
Amanda Rae Gross