Suelyn Farel is an American businesswoman and Chief Executive Officer of the, the luxury beauty and wellness business, founded by her husband Julien Farel in 2001.
Background
Suelyn Farel was born and raised in Westchester County, New York, where her father was a teacher for over 30 years and inducted into the National Teachers Hall of Fame and her mother had a career at International Business Machines Corporation in marketing and human resources.
Career
In 2001, Farel founded and served as Chief Executive Officer and Creative Director of B Squared Design & Printing in New York City. B Squared offers marketing strategy, graphic design, brand development and printing services to clients such as Fox News, Blackstone Group, Golf Digest, Sesame Street and The Trump Organization. B Squared Design & Printing was Farel’s second company, having founded Work Hard Play Hard Incorporated., a brand development company, in 1998.
Work Hard Play Hard Incorporated. included Entertainment and Sports Programming Network, Prudential Financial and Morgan Stanley among its clients for design and project management.
Farel played an integral part in developing and elevating Morgan Stanley"s Financial Outlook brand in the marketplace. In 2007, Suelyn joined as the Chief Executive Officer and has since played a leadership role in expanding the business development of Julien Farel Anti-Aging Haircare, JF Gymnastique, JF Express: "The World’s First Anti-Aging Hair Bar" and the opening of the Julien Farel Salons in Cabo San Lucas and Miami, Florida.
She worked on the development and unveiling of the new 10,000-square-foot beauty premises, complete with a "full-service Anti-Aging salon", spa, and fitness studio, at the Loews Regency Hotel on Park Avenue in early 2014. In 2007, Farel secured the Julien Farel Salon as the official salon at the There, Julien provided hair cuts and grooming on-site to those involved in the Open, including players, coaches, the United States Tennis Associates (USTA) executives and celebrity tennis fans.
Farel most recently added a tennis popular up salon at the Sony Open Tennis in 2013.