Background
Sulajja was born on August 26, 1970. She is the granddaughter of Late Shri H. K. Firodia, Founder of Kinetic Engineering and daughter of Padmashree Arun Firodia, Founder & present Chairman of the Firodia Group.
Sulajja was born on August 26, 1970. She is the granddaughter of Late Shri H. K. Firodia, Founder of Kinetic Engineering and daughter of Padmashree Arun Firodia, Founder & present Chairman of the Firodia Group.
She completed her graduation in Commerce from Pune University in 1990. She is an Master of Business Administration holder from the reputed Carnegie Mellon University at Pittsburgh.
She is currently the Joint Managing Director of Kinetic Motor Company Limited. The Company has witnessed tremendous expansion during her term. From being a mere moped manufacturer it has set its foothold in the industry as a manufacturer offering a complete range of two wheelers right from mopeds, scooters to motorcycles.
Throughout her studies, she has been a rank holder.
Her name appeared in the toppers list in the SSC examinations and Higher School Certificate examinations. Before joining Kinetic Motor Company, she worked for a period of four years with an investment analytics company, BARRA International, based in California.
She played a major role in setting the operations of the Kinetic Motor Company in India. Sulajja played a major role in designing and implementing new strategies for the company.
She is also performing the role of the Director of Kinetic Motor Company and Kinetic Marketing Services Limited.
She is the in charge of the Company's overall business developmental activities. Kinetic has collaborated with the well known Italian company, Italjet Moto. This acquisitions has given full rights to the Kinetic Motor Company to launch seven new scooter models in the country.
Kinetic is also working in partnership with Hyosung Motors of South of Korea.
This major collaboration has led to the launching of the most popular Kinetic Aquila and Comet.
India Today magazine honoured her by presenting her with the title of business "Face of the Millennium". lieutenant ranked her among the top twenty five business entrepreneur of the country. She was also presented with the Society Young Achiever's Award for Business in the year 2002. In 2003, the Institute of Marketing and Management bestowed her with the award for excellent performance as the woman Chief Executive Officer. She also received the Young Super Achiever Award from the leading magazine "Business Today" in the same year. Sulajja has been selected by the World Economic Forum as a “Global Leader of Tomorrow” and “Young Global Leader”.