Background
Jones, Susan Kraus was born on June 13, 1949 in Pittsburgh. Daughter of William Carnes and Janet Lucile (Dague) Kraus.
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book
Creative Strategy in Direct Marketing
(Details are given of the insights and tools necessary to ...)
Details are given of the insights and tools necessary to create successful marketing strategies that can be adapted for all media. The new edition covers all media, including space ads, catalogues, back end marketing, telemarketing, broadcast, TV shopping and interactive outlets.
http://www.amazon.com/gp/product/0844231797/?tag=2022091-20
(Creative Strategy in Direct & Interactive Marketing (Fourth Edition) ) Author: Susan K Jones Aug-2011
http://www.amazon.com/gp/product/B0140EGHTO/?tag=2022091-20
Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition) 4th edition by Jones, Susan K. (2011) Paperback
(4th edition)
4th edition
http://www.amazon.com/gp/product/B00ZY8TM7A/?tag=2022091-20
Selling by Mail: An Entrepreneurial Guide to Direct Marketing (S2976)
http://www.amazon.com/gp/product/0684182157/?tag=2022091-20
Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition)
(This is the classic primer on how to make the creative pl...)
This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable marketing communications programs. This book is a great classroom text for upper-level undergraduate marketing and creative courses and a great hands-on reference for day-to-day executives wanting to manage their marketing communications programs more effectively.
http://www.amazon.com/gp/product/1933199318/?tag=2022091-20
Creative Strategy in Direct & Interactive Marketing: Third Edition
( The right creative strategy can mean the difference bet...)
The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interactive Marketing by Susan K. Jones (Racom—www.Racombooks.com—in conjunction with the Direct Marketing Association $49.95) has been totally revised to address the new issues of interactive marketing media, marketing integration and convergence of all media. The opening section gives an overview of the new world of direct marketing and interactive creative strategy, including: ? The art and science of marketing creativity and the strategic challenges of direct marketing and interactivity.
http://www.amazon.com/gp/product/1933199024/?tag=2022091-20
Selling by Mail
(This book offers guidelines and practical steps - often i...)
This book offers guidelines and practical steps - often illustrated by case studies - which can be put to immediate use in the reader's own business. Section 1 provides an introduction to direct marketing and the opportunities it offers for various types of firms. Section 2 covers consumer, retail and business applications. These include the mail-order buyer, the offer, formats, catalogues, telephone marketing, mailing lists, print media, television, publicity and fulfilment. Section 3 focuses on the preparation and response of a direct response programme and covers research, budgeting, agencies, staffing, scheduling, postal and legal information, design, copy, print, testing and reading results.
http://www.amazon.com/gp/product/0861887492/?tag=2022091-20
Creative Strategy in Direct & Interactive Marketing (Fourth Edition) (Paperback) - Common
(This is the classic primer on how to make the creative pl...)
This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable
http://www.amazon.com/gp/product/B00FGVDCG2/?tag=2022091-20
- COLLECTIBLES. Market Index Price Guide
- Collectibles Market Index Price Guide: To Limited Edition Plates, Figurines, Bells, Graphics, Steins and Dolls
- Collectibles: Market Guide and Price Index to Limited Editon Plates, Figurines, Bells... (Book by Susan K. Jones)
- Collectibles Market Guide and Price Guide Index: To Limited Edition Plates, Figurines, Bells....
- Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition) Paperback 2011 (Author) Susan K. Jones (This is the classic primer on how to make the creative pl...)
- Creative Strategy in Direct & Interactive Marketing: Third Edition by Susan K Jones (2008-10-01)
- Collectibles Market guide & Price Index updated 1991 (Collectibles Market Guide & Price Index Collectibles ...)
Susan Kraus Jones
Edit Profile
Education
Bachelor of Science in Advertising, Northwestern University, 1971. Master of Science in Advertising, Northwestern University, 1972.
Career
Copywriter, Sears, Roebuck & Company, Chicago, 1972-1973; copywriter, Wickes Furniture Company, Wheeling, Illinois, 1973-1974; copy/contact, Marshall John & Associations, Northbrook, Illinois, 1974-1977; marketing manager, The Hamilton Collection, Wheeling, Illinois, 1977-1980; owner, Susan K. Jones & Associations, Grand Rapids, Michigan, since 1980; associate professor, Ferris State University, Big Rapids, Michigan, since 1990.
Achievements
Works
book
-
Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition) Paperback 2011 (Author) Susan K. Jones
(This is the classic primer on how to make the creative pl...)
-
Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition)
(This is the classic primer on how to make the creative pl...)
-
Creative Strategy in Direct & Interactive Marketing (Fourth Edition) (Paperback) - Common
(This is the classic primer on how to make the creative pl...)
-
Collectibles Market guide & Price Index updated 1991
(Collectibles Market Guide & Price Index Collectibles Mark...)
-
Selling by Mail
(This book offers guidelines and practical steps - often i...)
-
Creative Strategy in Direct Marketing
(Details are given of the insights and tools necessary to ...)
-
Creative Strategy in Direct & Interactive Marketing: Third Edition
( The right creative strategy can mean the difference bet...)
- Collectibles Market Index Price Guide: To Limited Edition Plates, Figurines, Bells, Graphics, Steins and Dolls
-
Collectibles: Market Guide and Price Index to Limited Editon Plates, Figurines, Bells...
(Book by Susan K. Jones)
-
Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition) 4th edition by Jones, Susan K. (2011) Paperback
(4th edition)
- COLLECTIBLES. Market Index Price Guide
- (Creative Strategy in Direct & Interactive Marketing (Fourth Edition) ) Author: Susan K Jones Aug-2011
- Collectibles Market Guide and Price Guide Index: To Limited Edition Plates, Figurines, Bells....
- Selling by Mail: An Entrepreneurial Guide to Direct Marketing (S2976)
- Creative Strategy in Direct & Interactive Marketing: Third Edition by Susan K Jones (2008-10-01)
-
Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition) Paperback 2011 (Author) Susan K. Jones
Membership
President Junior League Grand Rapids, 1992-1993. Diversity support team Association Junior League International, New York City, 1989-1992, member regional council, 1988-1989. Member advisory board The Direction Center, Grand Rapids, since 1989.
West Michigan alumni admissions council chair Northwstern University, since 1988. Member Chicago Association Direct Marketing (board directors 1989-1992, trustee educational foundation 1986-1989, chair educational foundation since 1992).
Interests
Connections
Married William T. Jones, June 24, 1972, June 14, 1986 (divorced 1984). Children: W. Shannon, Scott C.
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Born
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Political Party
Congregationalist
Education
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1971
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1972
Career
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1972 - 1973
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1973 - 1974
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1977 - 1980
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1990