Background
Sergeenko was born into a family of linguists in Ust-Kamenogorsk, Kazakhstan, when it was still part of the Union of the Soviet Socialist Republics.
Sergeenko was born into a family of linguists in Ust-Kamenogorsk, Kazakhstan, when it was still part of the Union of the Soviet Socialist Republics.
Noted for her style, she was dubbed part of the Russian Mafia by fashion bloggers alongside fellow Russians Miroslava Duma, Elena Perminova and Vika Gazinskaya. However Sergeenko grew frustrated when pieces she had collaborated with designers on showed up in their collections with no cr given to her contributions. As a result Sergeenko launched her eponymous fashion label in 2012 in Paris.
Sergeenko"s first couture collection was warmly received with reviewers noting that her style was a blend of Russian military, literary and fairytale influences.
Her debut collection featured clingy knit tops, quilted skirts, floor-sweeping greatcoats, and enough sable to swaddle the Russian army. Beyoncé appeared in one of her creations in her music video for Haunted.
Singer Lady Gaga, burlesque performer Dita von Teese, socialite Kim Kardashian and model Natalia Vodianova are also clients.